What is a real estate agent?
What are the functions of a real estate agent?
In each sector it is necessary to have professionals who know how to do their job well and fulfill their responsibilities. In the case of the real estate world, the main actors, in addition to the owners and the real estate, are the real estate agents, but what are the functions of a real estate agent? Why is it so important to have the services of these professionals? , but above all, what do they do and what do they do?
Today we will answer all these questions and many more. And without the agents, real estate work would be chaos. Therefore, the first thing is to define what a real estate agent is and what is not.
What is really a real estate agent?
A real estate agent is a person who is dedicated to the sale of properties, visits them and teaches future buyers, handles the purchase and sale paperwork, evaluates the situation of the real estate market, pacts the conditions with the owners, and of course He acts as manager and real estate advisor.
In its day-to-day life, a real estate agent can exercise different roles and cover responsibilities in different areas such as the commercial sector (sales, marketing and recruitment), legal advice and management (bureaucracy, paperwork and contracts) and finally that of Professional who studies the market.
That is, it is usually an all-terrain, which touches different parts of the real estate world. The best real estate agent is not one who knows everything, but who knows how to take advantage of his best virtues and stands out among the rest of his colleagues.
For example, if the commercial agent has a great commercial spirit and is good at dealing with clients, he can take advantage of this advantage to devote more time to this task and leave the paperwork in the hands of his colleagues. The case is to know their virtues, strengthen them and take advantage of them.
Roles of a real estate agent, how is your day to day?
It is clear that the functions of a real estate agent vary from one agency to another, and even from one city to another. And it is not the same to work in a large city where there is a lot of competition and property market than in a municipality with a smaller or seasonal market as it happens in the summer in places near the coast.
Obviously, the work is not the same in a large agency as a small agency, but agents usually perform the same functions, what varies is the amount or the number of hours dedicated to each one.
It is clear that the functions of a real estate agent vary from one agency to another, and even from one city to another. And it is not the same to work in a large city where there is a lot of competition and property market than in a municipality with a smaller or seasonal market as it happens in the summer in places near the coast.
Obviously, the work is not the same in a large agency as a small agency, but agents usually perform the same functions, what varies is the amount or the number of hours dedicated to each one.
Administrative functions
A real estate agent has more paperwork to cover than an authority agent, hehe. And it seems that although it seems a lie many times you have to take care of performing tasks such as writing sales contracts, dealing with the notary and legal representatives, knowing the rights and obligations of the owners, and a long etc.
As if that were not enough, you should know the rules of the market and know what are the laws that affect each municipality, the regulations of leases. In short, knowing what things are allowed and legal and which are not.
Having the knowledge of all these questions is not only necessary but you must put them on paper when writing contracts with customers, or when giving an offer, requesting a quote and so on. And, although it may not seem like it, the bureaucracy and paperwork are enough to have an agent sitting all his working day.
Commercial tasks
Fortunately, real estate agents have a more fun part than the administrative issue, we refer to commercial functions, that is, pure and hard selling. This part is often the favorite of many agents as we say here they play a large part of their work, their salary and their reputation.
The commercial tasks of an agent cover many issues, from dealing with clients when managing the price of the property, to the marketing part, that is, showing the floor in person, or putting it on sale on platforms and bases of data.
In addition to all of the above, they have to be attentive and look for new clients with whom to get new contracts. This, perhaps, is the heaviest function in terms of time and effort, but it is certainly worth investing time in this part to always have a client portfolio.
Negotiation work
The most decisive part and where all your cards are played is an agent in the negotiation process, that is, when signing the sale. But to get here it is necessary a previous job, sometimes, many hours, calls and visits, that is, tact and negotiation to get the final result, a sale.
The negotiation of a house is possibly the one that dedicates less hours directly to an agent, possibly around 20 or 30%. However, all the responsibilities and tasks of an agent lead directly or indirectly to the crucial point, the sale.
Precisely for this reason, the negotiation functions are the most specific and where an agent should stand out. In short, the best agents are those that stand out by negotiating.
To do this they must be knowledgeable about people, know how to define and qualify a client in the real estate sector, and of course know how to use all the weapons in their favor to promote a home such as real estate telemarketing or through real estate leads.
Finally, add that to negotiate it is necessary to know the needs of potential clients and to stand out in the art of empathizing with the client. Knowing people and knowing how to put themselves in their shoes is essential in the work of negotiation.
Despite this, it is necessary to meet a series of requirements and have certain skills to practice in the brick world such as empathy, stand out as commercial, have a good deal with the client, know how to listen, be patient, professional and a good researcher.
