Will we buy apartments from the mobile?
70% of Spanish Internet users usually buy online.
We have become accustomed to acquiring clothes, books, gadgets or the order of the remote supermarket. But are we ready to buy our next home from the mobile?
The digital transformation has been a real revolution in the real estate sector, there are still many advances to come, advances that today we may not even imagine.
Visit a home from your mobile
There is no doubt that the search for a house goes through the internet, and increasingly through mobile devices. “The digital area is key to reaching the maximum number of customers possible – more than 60% of our users visit our website via mobile phone – and that is why we focus our efforts on these channels.
One of the most important decisions of our life
Acquiring a home is usually the biggest investment a person makes in life, and making that decision without having set foot in it seems, right now, quite far from the reality of the real estate market. However, it may be a feasible option, not so much for the private buyer, but as for investors who buy homes for rent, for example.
Bureaucratic obstacles, technological solutions
The formalization of the purchase of a home is much more complex than acquiring any other type of object: foreclosure contracts, mortgages, notarial signature and property registration are usually negotiated or at least signed in person.
However, proptech companies are already working to facilitate that they can be done digitally. “There is a long way to go, but digital signatures for the reservation or acceptance of conditions for a mortgage can already be done online without having to go to an office.”
In addition to saving time and travel, these new options could reduce costs.